Frequently Asked Questions
What salary in Bristol matches £100,000 in London?
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£75,000 in Bristol provides the same purchasing power as £100,000 in London.
This is based on London's COL index of 100 vs Bristol's 75 (London = 100, Numbeo 2025).
The 25% cost difference translates directly to a 25% lower equivalent salary.
Is Bristol significantly cheaper than London?
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Bristol is 25% cheaper overall than London.
The most visible difference is rent: London averages £2,050/month for a 1-bed flat
vs £1,350/month in Bristol
— a saving of £700/month (£8,400/year).
How is the salary equivalence calculated?
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SalaryDex uses city-level cost-of-living indices from Numbeo 2025, normalised so London = 100.
The formula is: equivalent = salary × (cityB COL ÷ cityA COL).
For this page: £100,000 × (75 ÷ 100) = £75,000.
The index captures overall cost differences including rent, food, transport, utilities and services.
It does not account for individual tax positions or lifestyle choices.
Should I accept a lower salary to move from London to Bristol?
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Financially, yes — up to 25% less. Any offer above £75,000 in Bristol
is a real-terms pay rise compared to your London salary of £100,000.
You'd also save £700/month on rent alone, giving you
more disposable income despite a lower nominal salary.